The craftspeople at Three Sixty needed a brand refresh that respected their origin story and started a new chapter for the firm.

With over a decade in business and multiple loyal clients across commercial and residential markets, Three Sixty didn’t need to establish a brand presence; they needed to refine it.

I worked alongside Art Director Emily Strozinsky on behalf of Thunderbird Creative to completely immerse myself in the Three Sixty approach to designing and building beautiful spaces.

By interviewing Three Sixty’s leadership, employees, and clients, I teased out common threads—core tenets they recognize in themselves and that their clients find valuable. I then infused these insights into brand assets, messaging, website content hierarchy, and website copywriting to create a brand ecosystem that will endure as long as Three Sixty’s thoughtfully designed and built spaces.

My copy strategy throughout this collaboration was to mirror the experience a client could expect when trusting Three Sixty with their spaces, whether a multi-room home renovation or an anticipated restaurant opening. Since many of Three Sixty’s team members started their professional careers after art school, I wanted to incorporate their creative identities into the brand’s strong professionalism. 

By encouraging Three Sixty to reveal their creativity as an equally valuable asset to their renowned focus on quality and durability, their updated website showcases more breadth and depth to their work. 

Small touches, like “Art kids with organizational skills,” allow Three Sixty to lean into how their clients see them.