Delicious creative for people-first businesses
Hi! I'm Caitlin, a Strategic Creative Partner who works with people people — the leaders, agencies, and entrepreneurs who put connection at the heart of their businesses.
Together, we’ll clarify what truly matters to the people you serve, moving past guesswork to brand and content strategies that resonate and communication that lands like butter on hot toast.
Skip over the digital divide
Running a business in today's digital world can be like existing in an alternate reality. It’s like shouting into the void, chasing algorithms instead of resonance. You’ve worked hard to gain expertise and have something brilliant to share, but understanding who exactly needs it most and how to reach them are questions you’ve yet to answer.
Maybe you've built customer personas, followed the “best practices,” attended a webinar with a marketing guru, or trusted your gut. But your marketing efforts look like a series of missed connections.
Your audience is more than an avatar. They're people with solvable challenges seeking meaningful solutions.
Deeply knowing your people matters, and translating your business intel into a compelling story requires specialized expertise. Through conversations and thoughtful inquiry, we’ll find the narrative in your intel, pull some threads, and make your business matter to your people.
Hatch & Weaver’s tailored services
Through industry research, audience research, customer/client interviews, competitive analysis, and content audits, I’ll help you go beyond demographics and data points, giving you the clarity you need to get your audience.
No more throwing spaghetti at the wall. Learn how to use audience insights to inform your strategic direction. I’ll help you craft content strategies that align your goals with your audience’s desires, ensuring every line of copy serves a purpose.
Stories, like food and humor, forge strong connections between people. We’ll uncover your brand’s story and share it in a way that makes your audience pay attention.
Incredibles I’ve partnered with
“Caitlin is a delight to work with! Having her as a resource for our team makes our jobs easier. She asks thoughtful questions, is quick to get started, does her research, and delivers exceptional, high-quality work. I'm always blown away by what Caitlin produces!”
;Michelle Bickert Breen
Strategic Copy Manager, Accelity
“I met Caitlin about three years ago when I retired and agreed to take on the position of COO for Audience Audit. Since that time, working with Caitlin has been a true pleasure. Not only is she a brilliant strategic writer and content developer, but her experience doing research, blog posting, customer interface, and process improvements has taken our business up several notches thanks to her insights, outstanding planning, and execution. Having someone like Caitlin on your team makes our job so much easier. She is deadline-driven and unafraid to jump in and take on extra responsibilities. Everyone should have a Caitlin on their team! We are very lucky to have her!”
;Ron Baier
Chief Operating Officer, Audience Audit
“Caitlin has been a GODSEND for our agency. She’s everything you always wanted in a strategic writer and could never find — her work is always excellent, she understands data and how to communicate it, is comfortable with any content format we’ve thrown at her, is experienced in survey questionnaire development, super at client interaction, and always delivers 100% and on-time. She’s a wonderful unicorn!”
;Susan Baier
CEO & Founder, Audience Audit
“I'm always relieved when I learn Caitlin is on my project. She's everything you want in a creative partner – kind, diligent, smart-as-heck – and I'm continuously learning new words on calls with her. She approaches her work with such thoughtfulness, considering every audience and angle, while sorting through what I can only see as cobwebs of information. Her ability to listen, ask the right questions, and come back with a message that deeply resonates is unmatched. Caitlin is simply the best!”
;Emily Strozinsky
Designer + Art Director
“Caitlin played a key role in a major project for Fancy, transforming dense research into blog content that truly connected with readers. She quickly mastered the agency’s voice and ethos, shaping stories that made complex ideas accessible and engaging. Caitlin has a rare talent for uncovering the human truths behind pages of data, especially around women’s feelings on taboo products. Her work didn’t just grab attention—it made the content deeply relevant and emotionally resonant. If you need someone who can turn intricate information into impactful storytelling, I highly recommend Caitlin.”
;Katie Keating
Founding Partner, Co-CCO, Fancy NYC
“I’ve had the privilege of working with Caitlin on several projects, for several very-different clients. She is one of the kindest and most intelligent writers and content strategists I've been fortunate to work with. As inquisitive as she is incisive, her ability to listen deeply, gather authentic insights and articulate human stories are only surpassed by her willingness to seek out and adapt to candid feedback. I look forward to working with Caitlin on many more projects to come!”
;Steve Sorrentino
Owner, Thunderbird Creative
How can I help?
I partner with purpose-driven businesses that believe in putting people first. If that sounds like your business, let's talk about your content needs.
